Account policies

Each account carries a set of policies that tell the pipeline how to behave for that account — how to source images and video, when to require captions, whether to label AI content, how to engage with audiences, and how to run promotion. You edit them from the account page; each policy opens as its own form. Operators and platform admins can edit; customer roles see them read-only.

🎬Set an account policy

Prefer to read? Open the step-by-step transcript

1. Open the account, then pick a policy card (Accessibility, Image acquisition, …).
2. Adjust the settings — each policy has a Policy active switch plus its own fields.
3. Save. The change applies to the account’s next productions.

The policies at a glance

Eight policies always apply; two more appear only for accounts using the relevant theme.

Policy	Governs	Key controls
Accessibility	WCAG conformance of deliverables	Standard (WCAG 2.1 AA/AAA, 508, EN 301 549), require captions / audio-description / transcript, minimum caption accuracy
Image acquisition	How images are sourced	Strategy (Stock / AI / Operator / Hybrid), stock library priority, safety + alignment thresholds, copyright-risk auto-reject
Video acquisition	How footage is sourced	Strategy (Stock / AI text-to-video / image-to-video / Broadcast feed / Hybrid), library priority, avatar animation
Content risk	Brand-safety guardrails	Flag public figures / logos / mature content, allow identifiable real people (adds a consent gate)
Content disclosure	AI-authorship labelling	Require disclosure, text, position (intro / outro / overlay), format (text card / spoken / both), what it applies to
Financial services	FCA compliance for regulated content	FCA audience classification, mandatory pre-publish review, financial-content guardrail
Promotion	Loop 5 paid + organic promotion	Enable paid campaigns, budget caps, promotion window, monetisation metric, platform scope
Engagement	Loop 3 audience interaction	Which interaction types to answer, tone, auto-post vs review, daily limits, AI-reply disclosure
Talks production (Talks accounts)	The look + rules of Talks debates	Speaker balance, composition style (split-screen / alternating / reaction), consistency + coherence scores, caption format
Historical image animation (Time-Travel accounts)	Animating archival imagery	Image source (AI / Wikimedia), colourisation, motion effect, animation focus

What each policy does

Accessibility

Sets the accessibility standard to target and whether deliverables must include captions, audio descriptions and transcripts — each toggle activates the matching pipeline step. You also set a minimum caption accuracy (default 0.98) and can require human review of audio descriptions before the production clears its gate. See the platform Accessibility statement.

Image acquisition & Video acquisition

Choose the sourcing strategy — stock libraries, AI generation, operator-supplied, or a hybrid — and the priority order of stock libraries. Acquisition enforces a minimum content-safety and prompt-alignment score, can auto-reject high copyright-risk images, and falls back to AI generation when allowed. Video acquisition adds clip-length and cost caps and an avatar animation option.

Content risk

Brand-safety guardrails: flag identifiable public figures, brand logos and mature content. Allowing identifiable real people is off by default and, when enabled, adds a consent/approval gate before publish.

Content disclosure

Controls whether productions carry an AI-authorship disclosure, and if so the text, position (intro, outro, or persistent overlay) and format (on-screen card, spoken, or both) — relevant to FTC guidance and EU AI Act Article 50.

Financial services

For regulated finance content, set the FCA audience classification. When it’s anything other than Not applicable, you can require a mandatory compliance review before distribution and keep the financial-content guardrail on (strongly recommended).

Promotion

Governs Loop 5. With paid promotion off, JARAI promotes organically only. Turn it on to set a budget cap per production, a promotion window, the monetisation metric (views, watch-time, streams, revenue), and an optional platform scope and per-platform budget overrides.

Engagement

Governs Loop 3. Pick which interaction types to respond to, the tone, and whether replies auto-post or wait for operator review. Daily caps on responses and sentiment analyses keep spend bounded, and you can append an AI-reply disclosure.

Talks production & Historical image animation

These appear only when the account uses the matching theme. Talks production sets speaker balance, the composition style (split-screen, alternating, reaction shots), quality thresholds and caption format — see Talks queue. Historical image animation sets the archival-image source (AI or Wikimedia, which requires attribution), colourisation, and the motion style.

Note

Every policy has a Policy active switch. Turn a policy off and JARAI falls back to safe platform defaults (e.g. all content-risk flags on, real-person content disallowed). Policy changes apply to the account’s next productions, not ones already running.

Tip

Customer roles (CustomerAdministrator, CustomerViewer) can see policies but not change them — they’re set by the operator or platform admin who runs the account.